Digital Marketing & Media Associate

Position Summary
Our mission at the Minnesota Vikings is to advance the Vikings legacy through the passionate pursuit of excellence.

We strive to achieve, we put the team first, we seek to learn, we exhibit high character, and we are committed to a diverse, equitable, and inclusive environment.

The Digital Marketing & Media Associate will serve in a variety of capacities with respect to the team’s digital media properties, helping to deliver and optimize team content. This includes posting content to club properties, updating the website and mobile app as needed, assisting with live streaming, creating and reviewing digital reports, assisting with push notifications, and coordinating publication efforts with editorial and digital teams. This position is NOT part of the social media department.

In addition to the duties described above, the Digital Marketing & Media Associate will take part in the Vikings’ exclusive Leadership Development Program. This program will provide regular opportunities for professional development, exposure to organizational leadership, and the ability to develop skills critical for the Associate’s future career growth. A fundamental part of the program will include clearly defined goals between the Associate and their Supervisor that will be tracked and measured for progress throughout the term of the program.

This is a temporary full-time position that will begin on June 1, 2026, and conclude on May 28, 2027, unless otherwise determined.

Essential Duties and Responsibilities Include but Are Not Limited To:
• Assist in maintaining the Vikings website, mobile app, connected TV app, YouTube channel, and audio/podcast platforms
• Post content within various Content Management Systems and optimize content for SEO
• Help with live streaming of team-produced shows and press conferences
• Drive digital platform and content presentation strategies
• Assist with vertical content strategy and publishing
• Collaborate with content teams to generate ideas, adhering to best practices for engaging digitally with fans
• Work gamedays and tentpole events (home games at U.S. Bank Stadium and road games at the office or remote)
• Collaborate with other departments (youth marketing, ticketing, partnerships, etc.) to maintain and improve their digital presence on vikings.com and in the Vikings app
• Monitor and evaluate content performance to ensure constant strategy iteration and improvements
• Work with the social media strategy team to request graphics, share important team news article links, communicate strategically on major content series, and collaborate on launching key organizational initiatives
• Other duties as assigned

Qualification Requirements
• Degree in marketing, communications, or similar field recommended
• Previous experience assisting or managing digital platforms and working within Content Management Systems
• Proficiency in Adobe products (Photoshop and other Creative Suite programs), Microsoft Office, and YouTube
• Knowledge of the ever-changing digital media landscape and best practices
• Experience creating and delivering consumable reports on digital performance of content
• Video editing, graphic design, and/or photography experience is a plus
• Collaborative team player capable of building and maintaining strong relationships across the company
• Strong football knowledge is a must
• Must be a critical thinker who wants to understand why the department operates as it does, as well as broader business goals
• Must be a self-starter and highly detail-oriented when completing tasks

Confidentiality Requirements
This position may require access to confidential records and information. Confidentiality must be maintained at all times.

Physical Demands
The physical demands described here are representative of those required to successfully perform the essential functions of the job. Reasonable accommodations may be made.

• Ability to perform physical tasks such as lifting and moving boxes and setting up equipment
• Ability to sit for long periods of time
• Ability to navigate U.S. Bank Stadium and TCO Performance Center
• Ability to work in inclement weather

Work Environment
• Standard office for regular office hours and on-site events
• Ability to work from home if required

The Minnesota Vikings are committed to creating and sustaining an inclusive culture. They embrace individuals of all backgrounds and experiences and incorporate diversity, equity, and inclusion into the foundation of everything they do. The organization fosters an environment that empowers individuals to develop their full potential and contribute to both team success and the community.

The Minnesota Vikings are an equal opportunity employer and remain committed to creating equitable opportunities for all.