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Game Day Operations Internship

Norfolk Admirals
3 hours ago
Internship
On-site
Norfolk, Virginia, United States
College Credit

Norfolk Admirals Game Day Operations Internship

Spring 2027 Semester | January – April 2027
The Norfolk Admirals are seeking motivated, dedicated, and eager interns to join the Game Day Operations Team for the Spring 2027 Semester. This entry-level internship will provide hands-on experience in professional sports operations, event management, fan engagement, ticket sales, merchandise operations, and the overall business side of professional hockey.
The ideal candidate is located in or near the Norfolk/Virginia Beach area, enrolled in a college or university program that provides academic credit for internship completion, and demonstrates a willingness to learn, take initiative, and contribute in a fast-paced professional sports environment.
This internship will begin in January 2027 and run through April 2027, coinciding with the Spring 2027 Academic Semester and the remainder of the Norfolk Admirals' 2026-27 season.
Attendance at all Norfolk Admirals home games from January through April 2027 is required. Interns will also participate in office hours during non-game days, with flexible scheduling available based on academic commitments.
Game Day Responsibilities
  • Be present, punctual, and prepared to work at all Norfolk Admirals home games from January through April 2027.
  • Assist Admirals staff with preparing Scope Arena for game day operations, including setting up promotional materials, signage, and fan engagement areas.
  • Provide exceptional customer service to fans throughout games.
  • Execute on-ice and off-ice promotions, contests, and entertainment activities to enhance the fan experience.
  • Assist with sponsor activations, promotional giveaways, and marketing initiatives throughout games.
  • Coordinate and execute pregame ceremonies, including the National Anthem, Presentation of Colors, ceremonial puck drops, and other special presentations.
  • Assist with organizing and executing intermission entertainment, youth hockey programs, and other on-ice activities.
  • Coordinate with game presentation staff to ensure activities and promotions are executed accurately and on schedule.
  • Assist with merchandise stand operations, including processing transactions, restocking merchandise, and supporting retail staff as needed.
  • Assist with group experiences, special events, and fan engagement opportunities.
  • Communicate effectively with Admirals staff, fellow interns, and arena personnel to ensure smooth game day operations.
  • Assist with postgame breakdown, collection of promotional materials, and securing equipment and merchandise.
  • Complete additional game day duties as assigned by the Internship Supervisor.
Office Responsibilities (Non-Game Days)
  • Assist with organizing game day materials, promotional items, and equipment.
  • Work with the Sales Department to prospect new leads, communicate with potential customers, and assist with ticket sales initiatives.
  • Assist the Merchandise Department with organizing inventory, fulfilling online merchandise orders, and preparing merchandise for upcoming games.
  • Complete special projects designed by the Internship Supervisor to encourage creativity, problem-solving, and professional development.
  • Work alongside Admirals staff to gain exposure to multiple departments within a professional sports organization.
  • Complete additional directives as assigned by the Internship Supervisor.
Preferred Qualifications
  • Strong communication, organizational, and time management skills.
  • Ability to work independently and collaboratively in a team environment.
  • Interest in professional sports, sports management, event operations, marketing, or entertainment.
  • Ability to thrive in a fast-paced, high-energy environment.
  • Strong customer service skills and a professional attitude.
  • Willingness to take initiative and assist wherever needed.
  • Ability to remain organized and adapt to changing game day responsibilities.
  • Availability to work evenings, weekends, and all Norfolk Admirals home games from January through April 2027.
  • Positive attitude, reliability, and a strong work ethic.
Internship Expectations
This internship offers valuable experience in the behind-the-scenes operations of a professional hockey organization. Interns will play an active role in creating an entertaining and memorable game day experience for fans while gaining practical knowledge of sports business and event management.
Interns are expected to demonstrate professionalism, reliability, and a willingness to contribute to all aspects of game day operations.
Attendance at every Norfolk Admirals home game during the Spring 2027 semester is mandatory. Candidates should review the team's home schedule before applying to ensure they can fulfill this commitment. Office hours will be scheduled around academic availability whenever possible.
Equal Opportunity Employer
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.