Keene SwampBats - Director of Social Media
New England Collegiate Baseball League
1 hour ago
Internship
On-site
Keene, New Hampshire, United States
$600 USD yearly
Paid or Stipend
The Director of Social Media is responsible for the voice, appearance, and strategy of the SwampBats brand through social media. You will lead a team of two (the Social Media Coordinator and the Multimedia Content Producer) and set the creative direction. This is a hands-on role: you will design, shoot, and edit alongside your team.
Responsibilities include:
- Build and manage the season-long content calendar for use in posting across Facebook, Instagram, X, and TikTok
- Lead and mentor the Social Media Coordinator and Multimedia Content Producer on game days and community events
- Set brand voice, visual standards, and approve content before it goes live with feedback and edits.
- Direct content planning, ideation, and promotion of theme nights and sponsorship obligations.
- Help to coordinate social appearances with local businesses (player and mascot visits, takeovers, promotions) to fulfill sponsor social media requirements
- Track sponsor deliverables each game and send partners photos and media.
- Lead photography and videography for game nights, media day, headshots, and community events,
- Assist in helping the Content Producer in uploading assets to Dropbox and delivering player photos to the league.
- Direct and help create and edit the season-long highlight video as well as videos highlighting key events, Kids Camp, Red Sox Camp, Independence Eve, All-Star Game, Pink in the Park ect.
- Analyze social media performance monthly and use it to guide strategy
- Manage communication during rainouts, postponements, and other time-sensitive updates
- Keep the team current on social media trends and platform changes
Skills / Qualifications
- Photography and video skills
- Proficiency with Photoshop, Illustrator, or Canva to help create graphics and flyers
- Leadership or team-lead experience; ability to delegate and give clear feedback
- Strong written and verbal communication; comfortable working with business owners and sponsors
- Strong organization, project management, and attention to detail
- Understanding of social media platforms and analytics tools
- Willingness to work nontraditional hours, including late nights and weekends
Additional Info: Full-time internship, late May – mid-August. Unpaid, but we provide housing, a game-night meal, 24/7 gym access, and a $600 stipend. Own transportation is encouraged but not necessary.