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Spring 2027 & Summer 2027 Social Media & Content Creation Intern (Begins January 2nd, 2027)

Bismarck Larks
1 hour ago
Internship
On-site
Bismarck, North Dakota, United States

Social Media & Content Creation Intern

Position Type: Part-Time Internship, with intended transition to full-time summer internship
Department: Marketing
Reports To: Director of Marketing
Position Summary
The Social Media & Content Creation Intern helps manage the Bismarck Larks' social media presence by creating engaging content that showcases the team's personality, fan experiences, community involvement, and promotional activities.
This position supports planning, filming, editing, writing, scheduling, and evaluating social media content.
The role is designed to grow from a structured, part-time offseason internship into a more involved full-time content production position during the summer baseball season, subject to performance and staffing approval.
Part-Time Internship Responsibilities — Offseason
Social Media Content
  • Assist in developing a social media content calendar.
  • Brainstorm creative ideas for promotions, holidays, mascots, sponsorships, and community events.
  • Write captions and prepare posts using approved brand messaging.
  • Film and edit short-form video content for Instagram Reels, TikTok, Facebook, and YouTube Shorts.
  • Repurpose approved existing footage into engaging short-form content.
  • Prepare content for the Director of Marketing’s review and approval.
  • Schedule approved posts on the appropriate platforms.
  • Maintain an organized collection of completed and upcoming content.
Content Production
  • Capture footage at approved office, mascot, community, and promotional events.
  • Conduct simple interviews and film behind-the-scenes content.
  • Edit vertical videos using established editing standards.
  • Add captions, branding, sponsor recognition, and appropriate music.
  • Coordinate with Graphic Designer when custom graphics are needed.
  • Coordinate with Video Production Manager when existing footage or advanced production support is needed.
Community Engagement
  • Monitor comments, mentions, and messages during assigned work hours.
  • Respond to routine questions using approved guidelines.
  • Escalate customer complaints, sensitive situations, and ticketing questions appropriately.
  • Identify fan-generated content that could be shared with permission.
Analytics & Organization
  • Review basic social media performance.
  • Identify effective content formats and recurring audience interests.
  • Organize footage and final files in the shared content library.
  • Maintain an accurate publishing calendar.
Suggested Offseason Priorities
Because the internship is part-time, I would start with a manageable set of ongoing deliverables:
  • Maintain a content calendar at least two weeks ahead.
  • Produce a small, consistent pipeline of short-form content.
  • Schedule approved posts.
  • Support priority promotional campaigns.
  • Capture assigned events during scheduled hours.
  • Provide a brief weekly content performance update.
The exact number of posts and hours should be established after confirming the internship schedule and production requirements.
Summer 2027 — Expanded Full-Time Responsibilities
During the baseball season, the role would expand into significantly more hands-on content production.
Game-Day Content
  • Attend assigned home games and events.
  • Develop game-day content capture plans using approved priorities.
  • Film fan experiences, entertainment, mascot interactions, giveaways, sponsor activations, and behind-the-scenes moments.
  • Produce timely short-form content throughout the season.
  • Capture the ballpark atmosphere and moments that demonstrate the Larks' unique experience.
  • Publish pre-approved routine content during games.
  • Capture material for upcoming promotions, ticket sales, and community storytelling.
Content Production & Editing
  • Edit short-form videos, highlight reels, promotional clips, and social recaps.
  • Develop recurring content series.
  • Organize content libraries for reuse throughout the season.
  • Coordinate creative needs with the Video Production Manager and Graphic Designer.
  • Assist with selected larger productions when assigned.
Social Media Management
  • Maintain an active social media calendar during the season.
  • Prepare content for upcoming games, promotions, and events.
  • Coordinate with the Digital Marketing Specialist to support ticket sales campaigns.
  • Monitor audience engagement and trends.
  • Report content performance and recommend improvements.
What This Position Does Not Own
  • Marketing strategy or ticket sales goals.
  • Paid Meta or Google advertising campaigns.
  • Website management, SEO, or email marketing.
  • Graphic design systems and official brand identity.
  • Major commercial video production.
  • Game-day entertainment planning or live show direction.
  • Final approval of posts or campaigns.

Key Performance Indicators
  • Approved content delivered on schedule.
  • Consistency and accuracy of the content calendar.
  • Short-form video production quality and timeliness.
  • Engagement, reach, shares, and audience response.
  • Reliable game-day capture coverage during assigned shifts.
  • Accurate sponsor recognition.
  • Organized, reusable video content.
  • Demonstrated improvement in production skills.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.