2027 Marketing and Promotions Intern - Martinsville Mustangs
Martinsville Mustangs
1 hour ago
Internship
On-site
Martinsville, Virginia, United States
College Credit
Marketing & Promotions Intern
Martinsville Mustangs – N.E.X.T Plan Athletics
Position: Marketing & Promotions Intern
Team: Martinsville Mustangs
League: Coastal Plain League
Reports To: General Manager
Location: Martinsville, Virginia
Position Type: Seasonal Internship
Team: Martinsville Mustangs
League: Coastal Plain League
Reports To: General Manager
Location: Martinsville, Virginia
Position Type: Seasonal Internship
Position Overview
The Martinsville Mustangs are seeking a creative, motivated, and organized Marketing & Promotions Intern to assist with the planning, development, and execution of marketing initiatives, sponsorship activations, promotional events, and fan engagement efforts throughout the baseball season.
This position offers hands-on experience in sports marketing, corporate partnerships, community outreach, and game-day entertainment. The intern will play an active role in developing promotional strategies, securing and executing game-day sponsorships, coordinating in-game activities, and creating an engaging experience for fans at Mustangs home games.
The ideal candidate is outgoing, detail-oriented, creative, and comfortable communicating with businesses, fans, and team personnel. This individual should be willing to take initiative, contribute new ideas, and work in a fast-paced, team-oriented environment.
The Martinsville Mustangs are seeking a creative, motivated, and organized Marketing & Promotions Intern to assist with the planning, development, and execution of marketing initiatives, sponsorship activations, promotional events, and fan engagement efforts throughout the baseball season.
This position offers hands-on experience in sports marketing, corporate partnerships, community outreach, and game-day entertainment. The intern will play an active role in developing promotional strategies, securing and executing game-day sponsorships, coordinating in-game activities, and creating an engaging experience for fans at Mustangs home games.
The ideal candidate is outgoing, detail-oriented, creative, and comfortable communicating with businesses, fans, and team personnel. This individual should be willing to take initiative, contribute new ideas, and work in a fast-paced, team-oriented environment.
Primary Responsibilities
Sponsorship Outreach & Corporate Partnerships
- Research and contact potential sponsors, local businesses, and community partners through emails, phone calls, and in-person outreach.
- Identify and secure sponsorship opportunities for individual games, theme nights, giveaways, and promotional events.
- Assist with sponsorship proposals, partnership coordination, and fulfillment of sponsor commitments.
- Execute and document sponsored game-day promotions and activations.
Promotional Planning & Game-Day Entertainment
- Collaborate with team management to develop and execute the season-long promotional schedule.
- Research and create engaging theme nights, giveaways, contests, and special events to increase attendance and fan participation.
- Plan and execute on-field contests, between-inning promotions, giveaways, and other game-day entertainment.
- Coordinate promotional logistics, including supplies, prizes, sponsor involvement, and fan participation.
- Work alongside game-day staff to ensure all promotions run smoothly and on schedule.
Game Scripts & Production
- Create and update game-day scripts, promotional rundowns, and public address announcements.
- Coordinate sponsor reads, on-field activities, pregame ceremonies, and between-inning entertainment.
- Communicate promotional timing and responsibilities with the public address announcer, press box, and game-day personnel.
Fan Engagement & Community Outreach
- Engage with fans and encourage participation in contests, promotions, and special events.
- Assist with outreach to schools, youth sports organizations, local businesses, and community groups.
- Support community appearances, group outings, and initiatives designed to increase attendance and strengthen community relationships.
Marketing & Operational Support
- Collaborate on marketing campaigns, social media promotions, and advertising for upcoming games and events.
- Assist with capturing promotional content and ensuring sponsor recognition.
- Maintain organized sponsorship records, promotional calendars, and game-day materials.
- Assist with evaluating promotional success and provide additional operational support as needed.
Qualifications
- Currently pursuing or recently completed a degree in Sport Management, Marketing, Business, Communications, or a related field.
- Strong communication, organizational, and interpersonal skills.
- Outgoing, creative, detail-oriented, and comfortable interacting with fans and business professionals.
- Ability to take initiative, manage multiple responsibilities, and work in a team environment.
- Comfortable conducting sponsorship outreach through email, phone calls, and in-person communication.
- Availability to work evenings, weekends, holidays, and home games throughout the season.
- Previous experience in sports marketing, promotions, sales, or event planning is preferred but not required.
Internship Experience & Professional Development
This internship provides practical, hands-on experience in the business operations of a summer collegiate baseball organization. Interns will have the opportunity to develop skills in:
- Corporate sponsorship prospecting, outreach, and activation.
- Sports marketing and promotional campaign development.
- Game-day entertainment planning and execution.
- Event coordination and production management.
- Professional communication and relationship building.
- Community engagement and grassroots marketing.
- Fan experience development and customer service.
- Game scripting and live event coordination.
The intern will work closely with team management and have opportunities to contribute directly to the planning and execution of the Mustangs' marketing and promotional initiatives.
Compensation & Housing
This is an unpaid internship with the opportunity to receive college academic credit, subject to approval by the intern's academic institution. Housing will NOT be provided.
Additional Information
The Marketing & Promotions Intern must be available for the duration of the Martinsville Mustangs baseball season, including required preseason preparation and postseason responsibilities, if applicable.
This position requires a flexible schedule, including nights, weekends, and holidays. Interns should be prepared to work in both office and ballpark environments and assist with additional team operations as needed.
The Martinsville Mustangs are looking for individuals who are passionate about sports, eager to gain meaningful professional experience, and excited to contribute to an entertaining and successful baseball season.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.