Whitecaps Digital Marketing Internship

Who we are: We’re the West Michigan Whitecaps, Class High-A Minor League affiliate of the Detroit Tigers. Our mission is to provide affordable family entertainment to the West Michigan community. We pride ourselves on our stellar customer service and our dedication to providing friendly faces, open minds, and our time and energy to our fans. We’ve been here for more than 30 years and are ready to be here for at least 30 more.

Why we want you: You’re a college Junior or Senior, within 3 semesters of graduation. You need an internship for academic credit, and you’re pursuing a degree in Marketing, Communications, or Sports Management. You love creative thinking, work independently, and want to see your work on both the big screen (our videoboard!) and the small screen (cell phones!). You have exceptional creative skills, from conceptualizing ideas to bringing them to life. You’re a highly motivated self-starter and autonomous worker. You want to learn from an experienced and energized marketing staff and work alongside some of the best in the industry. You are looking for hands-on experience in marketing for a fun and creative sports team. You work hard, play nice, and appreciate a good joke.

Why you want to work here: The West Michigan Whitecaps provide an overall learning experience that develops a solid foundation for understanding the Marketing side of professional sports and entertainment. Interns have the unique opportunity to market a sports franchise and contribute to the creation and execution of marketing and promotional content to a growing fan base. We work very hard, but we don’t take ourselves too seriously; we realize how important things like office darts and puppy visits and staff happy hours are. Plus, you also get free shared housing, a monthly stipend, free baseball tickets & food (your friends will love you!), a free health club membership, and opportunities to get discounted or free tickets to various shows and events in West Michigan. We’re also pretty great people to work with.

What you’ll do: The Digital Marketing Intern will assist the Whitecaps front office staff in managing the heartbeat of the Whitecaps brand through dynamic, consistent design and content solutions across all platforms and mediums. The Digital Marketing Intern is responsible for supporting the graphic design, video, and social media needs of the Whitecaps, including, but not limited to, conceptualizing and creating fun, lively, and engaging content for social media, advertising campaigns (digital, outdoor, and print), stadium videoboards, ballpark and community events, sponsored elements, schedules, and our website under the direction of the marketing team, reporting to our Manager of Digital Media and Communications. You’ll also aid in taking game day photos/videos, team photos, and player headshots. You’ll gain knowledge in other departments while working under the mentorship of other departmental managers. You’ll probably also tarp the field a bunch of times and have a lot of fun doing it!

What you need: Proficient skills with Adobe Creative Suite (Illustrator, InDesign, and Photoshop). Familiarity with Adobe Premiere, Final Cut Pro, and a working knowledge of HTML preferred. Knowledge in photography, specifically DSLR cameras, is a plus. You need to be pursuing a degree in Communications, Marketing or Sports Management. You’ll need experience interacting with people in a professional, customer-service oriented manner. Proficiency in both written and verbal communication; good inter-personal skills. An open mind to accept critique as well as deliver critique, an aptitude to learn, and the spirit to grow professionally. You have some photography and video skills and want to get better. You need solid availability no later than March 2nd through September 18th – you’ll be working full-time, including evenings, weekends, and holidays. Non-event days are generally M-F 10 a.m. to 4 p.m. Game and event days generally begin at 1pm and end after the event. Days off are coordinated through the season since we know the schedule can be challenging. You need a valid driver’s license and a great attitude.

Let’s do this: If you’re ready to apply, we look forward to getting to know you. Submit your resume and drop us a cover letter letting us know why you’d be a good fit. We’ll be in touch!