Intern, Go-To-Market - Rookie Program 2026

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

The Rookie Program 

Do you have what it takes to make an impact?

Join the Under Armour Rookie Program Internship: 1 September 2026 – 30 June 2027

We are looking for fearless students who are ready to take on a challenge.  

The Under Armour Rookie Program Internship is designed to give you the opportunity to learn, grow, and work on real business challenges. As a Rookie, you will be trusted with a strategic project that challenges you to think critically, collaborate cross‑functionally, and create impact.

What Will You Experience?

Throughout the internship, you will gain a holistic understanding of how a global sports brand operates, combining business exposure, structured learning, and real‑world application:  

• Strategic project ownership
  
• Go-To-Market, Commercial, Retail, and Sports exposure
  
• Mentorship and guidance by industry experts
  
• Cross-functional and international collaboration
  
• Development opportunities, workshops, and fun internal events
  

Beyond The Role: Community & Culture

At Under Armour, we believe your experience should go beyond your desk. As a Rookie, you will be part of a broader community and have opportunities to:  

• Take part in UA Give Back Volunteer Days to support local community initiatives 
  
• Participate in sporting and social events
  
• Engage with our Teammate Resource Groups 
  
• Celebrate key milestones!
  

Are You The Next Rookie?

• Enrolled in a Dutch college or university (Bachelor’s or Master’s) for the full duration of the internship (September 2026 – June 2027)
• Hold EU citizenship, OR are a non‑EU student studying in the Netherlands
• Internship is a mandatory part of your curriculum
• Humble and hungry, with a strong willingness to learn

As a Go-To-Market Rookie:

You will support the execution of key Go-to-Market activities, including Summit planning, showroom and sell-in preparation, and cross-functional coordination—ensuring smooth delivery across multiple workstreams.

Your Impact

•  Enables efficient execution of GTM tools, Summit planning, and showroom/sell-in readiness 
•  Ensures accuracy, organization, and timely delivery across deliverables 
•  Provides additional capacity for coordination, updates, and operational tasks 
•  Supports sample management and storage organization, ensuring product readiness 
•  Maintains content and tools across platforms, improving accessibility and consistency 

Qualifications

•  Strong organizational skills with the ability to manage multiple tasks and deadlines simultaneously 
•  High attention to detail and accuracy across data, tools, and coordination tasks 
•  Strong communication skills and ability to work cross-functionally with multiple stakeholders 
•  Proactive mindset with a willingness to take ownership and problem-solve 
•  Ability to manage and track timelines, deliverables, and project updates 
•  Interest in event planning, showroom execution, and commercial environments 
•  Strong Microsoft Excel and PowerPoint skills (data organization, trackers, presentations) 
•  Ability to work in a fast-paced environment and adapt to changing priorities

Workplace Location

• Location: Amsterdam
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. 

Relocation

No relocation provided

Benefits & Perks

• Under Armour Merchandise Discounts
• Human Performance Institute (Gym) on site at the office
• 750 euro gross monthly allowance  
• Health and Wellness allowance (50 euro net monthly) OR Classpass membership  
• NS Business Card
• Paid time off
• Paid “UA Give Back” Volunteer Days: Work alongside your team to support initiatives in your local community.
• Teammate Resource groups e.g. Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing etc.

#LI-Hybrid

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.