Digital Sales and Ad Operations Internship - Fall Semester

The Digital Sales and Ad Operations Internship at NESN and SportsNet Pittsburgh offers hands-on experience in digital media sales and ad operations for two iconic regional sports networks. This opportunity allows aspiring professionals in the sports media and advertising industry to develop the skills needed to thrive in a fast-paced, collaborative environment. 

Interns will assist in managing and executing digital ad campaigns across display, video, podcasts, streaming, social, and more—working closely with the Ad Ops Manager and Coordinator. Along the way, they’ll gain valuable exposure to live sports streaming, digital advertising strategy, marketing analytics, and even linear TV media sales, building a well-rounded foundation for a future career in sports media.

Essential Duties & Responsibilities:

• Campaign Trafficking & Management: Assist with trafficking display, video, streaming, social, and native ad campaigns using platforms such as Google Ad Manager, SpringServe, StackAdapt, and Sprout Social. Support all stages of campaign execution—from pre-launch setup, integration, and impression testing to pacing, performance optimization, troubleshooting, and post-campaign reporting.
• Scheduling & Coordination: Support the Ad Ops Manager and Ad Ops Coordinator by updating the live streaming calendar, daypart schedules, and creative instructions to ensure timely and accurate campaign delivery.
• Order & Billing Support: Assist with order entry, order management, monthly reconciliation, and invoicing for all campaigns within the Wide Orbit order management system.
• Cross-Department Collaboration: Partner with the Digital Content (Editorial & Video) and Social Media teams to ensure accurate execution of sponsorship campaigns. Collaborate with Creative Services to develop digital ad creative when needed.
• Sales Support & Creative Development: Assist in developing and creating custom digital advertising campaigns, proposals, and sales one-sheets for both Local and National Sales teams.
• Special Projects: Participate in additional projects and initiatives as assigned to support department and company goals.

Qualifications:

• Must be currently enrolled in a BA/BS degree program – •   Communications, Advertising, Sports Management, or other related degrees.
• Excellent communication and interpersonal skills
• Organizational and time management abilities
• Analytical and problem-solving capabilities
• Proficient with MS Office applications
• Knowledge of ad serving platforms, such as Google Ad Manager, SpringServe, StackAdapt and/or Sprout Social, is a plus

Who We Are

NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.

As of Fall 2023, NESN manages SportsNet Pittsburgh, a newly branded regional sports network that televises Pittsburgh Penguins and Pirates games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY.

Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration.

NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.